Quizzed on why Mountain Dew had shrunk the pack size, a spokesman told that consumer by the brand showed that “our target consumer really enjoys a smaller, sleeker can,”Īs to who Mountain Dew is marketing its new flavors to, the spokesman said the drinks were “tailored for the preferences of cross-cultural millennial males, but we’re feeling confident that the new flavors will have crossover appeal”. Mountain Dew evaporates: Why the smaller can sizes? Interestingly, original Kickstart is sold in larger 16oz (473ml) cans and is made from 5% juice it contains 92mg of caffeine and no coconut water. The nutrition facts panel is pictured, left. The new drinks (pictured below) contain Mountain Dew, 10% fruit juice, coconut water and 68mg of caffeine they are sweetened with high fructose corn syrup (HFCS), Ace-K and Sucralose, and contain 60 calories per 12oz can. On Wednesday the company launched two new flavors of Mountain Dew Kickstart – Pineapple Orange Mango and Strawberry Kiwi, to add to its existing ‘morning’ lines Orange Citrus and Fruit Punch, and Black Cherry and Limeade – the two flavors for evening consumption. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.
Filling & Packaging Equipment & Systems.
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